Always Custom is a proud part of AC Brand Companies.
Our story began in 1984 with Athletes Connection Sporting Goods, the first division established as a family-owned and operated business. Since then, we’ve been dedicated to providing schools and athletic programs with the top-quality sports equipment and apparel.

In 2008, we expanded with the launch of Team Lax, a speciality store focused on meeting the unique needs of lacrosse players and programs.

Most recently, in 2025, we introduced Always Custom, our newest division focused on delivering custom corporate wear and team uniforms for all sports teams.

Across all divisions, we take great pride in serving our customers and ensuring they have everything they need to succeed.
Thank you for your continued support.